Who are URevolution?
Who are URevolution?
We started with the question: what if we weren't ashamed of disability or chronic illness?
We’re a husband and wife team living with chronic illness and disability. Corinne has experienced clinical depression and ADHD, as well as identifying as neurodivergent; Brendan lives with chronic myeloid leukemia (CML), chronic heart disease, and peripheral neuropathy. In October 2023 Brendan had open heart surgery (aortic valve replacement and aneurysm repair). A few weeks later he experienced three transient ischaemic attacks (mini-strokes) resulting in cerebral microbleeds in the frontal and temporal lobes. As a result Corinne and Brendan have decided to sell URevolution to someone who wants to continue to build on our vision.
We found that navigating social situations - and life, in general - was just plain difficult. So we started with some questions.
What if we didn't have to hide it, or even "overcome" it? What if the whole world thought that way? What if we could all handle uncomfortable conversations better? Sounds simple, but we still live in a world where there isn't a strong culture that highlights disability or chronic illness in a positive or authentic way. We never see ourselves authentically in the media. And when we do, it's usually some disabled stereotypes on screen. After launching a lifestyle magazine for people living with chronic illness or disability in Spring 2018, we wanted to find a way to create a visual culture around disability - and a kickass one at that.
We want to create things that celebrate what makes us different. We want people to proudly identify and make no apologies for who they are. We want to celebrate disability pride.
The future is inclusive.
URevolution is the lifestyle brand of the future: where Body Positivity includes our medical conditions, neuro-diversity, and 'mismatched' bodies. Where diversity transcends ticking some boxes like a marketing experiment. Where everyone is welcome and represented no matter their ability, color, gender, religion, or sexual orientation.
We know we have a way to go when it comes to 100% inclusive plus sizes. We can't accomplish this fast enough, but believe us when we say it's the brand we are working hard to build. Your purchase helps bring us closer to that vision.
Stay in the know.
We're always sketching, designing, doodling, and so we add new items to the shop pretty frequently, so be sure to stay in touch so we can tell you when we have new gear. And, if you’re an artist living with chronic illness or disability and you’d like to collaborate, we’d love to hear from you. To submit a design, request a custom order, or say hello, contact us.
Have more questions? Check out our FAQ.