About

Uncomfortable Revolution – we’re sort of like an afterschool special with a lot of attitude.

What if there were a way to bust up all the myths about how to talk with people who have an illness or disability? There isn’t. That’s why we’re here.

Uncomfortable Revolution™ (or, UR) was born from the belief that we’re all better off by discussing sensitive health topics, not just feeling awkward about them (or avoiding them). It all started when co-founder Brendan McDonald was diagnosed with leukemia. All of a sudden, he began having some pretty awkward conversations with colleagues and friends. Sometimes amusing, sometimes hurtful, he knew all of these interactions had one thing in common: most people don’t know what to say.

Living with illness and chronic disability means having difficult conversations. Uncomfortable Revolution is the place to get better at having those conversations. To not be so afraid of them. To take away their power to make us feel so d#mn uncomfortable. So we can get better at being there for the people we love.



A social enterprise on a mission.

UR is a social enterprise on a mission to change the way people approach sensitive health topics that we sometimes (always) don’t want to talk about. But need to.

We value humor, diversity, social justice, and sustainability. We’re spunky and willing to shake things up, but we’re not malicious or disrespectful. We know disease doesn’t discriminate, and neither do we. We welcome all nationalities, colors, religions, and sexual orientations to join us.

This is UR revolution. Get uncomfortable.


Meet the team